Microsoft Unveils Bland, Blue Windows 8 Logo | News & Opinion | PCMag.com

Submitted to Microsoft 86 days ago by bryantalbert274

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Microsoft said Friday that it dramatically redesigned the Windows 8 logo to make it more like, well, a window.

When the Windows 8 team was working to create a logo that would sum up the Windows 8 product and the Metro design experience, designer Paula Scher of the Pentagram design firm turned to the Windows executives in the room and asked them: "Your name is Windows. Why are you a flag?"

And thus the new logo was born.

Sam Moreau, principal director of user experience for Microsoft, said in a blog post that the new Windows 8 logo was approached with a few key goals in mind: to make the new logo "modern and classic" by echoing the International Typographic Style that has influenced the Metro style; to be "authentically digital" and not mirror a "materiality" style such as faux wood or glass; and to be humble, yet confident.