Facebook to roll out bigger adverts this month - Telegraph
Submitted to Facebook 86 days ago by bryantalbert274
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The social network is planning on introducing the new larger advertising format from the end of the month, in a bid to boost its revenues.
The Facebook presentation document, which was leaked to technology site Gigaom, describes this new type of premium advert as a “larger-format ad” which will be 80 per cent more memorable than the current small adverts which appear in the margins of users’ profiles.
Facebook promises that any brand which buys the larger and more “interactive” adverts, will have a 16 per cent increase in their “fan rate” – meaning the number of people which actively ‘like’ a brand’s page.
From February 29, all Facebook users will see these bigger adverts, which can be a post, picture or video.
Facebook declined to comment.
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